This level 6 award is a vital element of your marketing qualification it shows you how to take a strategic approach in marketing planning to achieve competitive advantage it recognises the significance of situation analyses and introduces techniques for assessing the external and internal environments that enable effective decision making. Cim is an ofqual regulated qualifications provider and is accredited by the european marketing confederation our qualifications are delivered through an international network of accredited study centres, enabling you to learn in a way that suits your lifestyle – from individual module awards to full qualifications. Pg38), 'strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities' in fact, strategy is a long term plan of an organisation in order to meet its objectives.
Cim level 6 – strategic marketing module mandatory strategic marketing is a mandatory module which sits within the suite of level 6 modules to gain the cim level 6 diploma in professional marketing, a pass in both mandatory modules plus one elective. The aim of the cim level 4 certificate in professional marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. If you work in marketing communications, hold any degree or have a cim level 2 or 3 certificate, you can apply this qualification is designed for those who currently work in marketing or are seeking to enter the industry and want to gain more specialist knowledge of digital marketing.
Successful completion of the cim level 4 certificate in professional marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace. Version 2 – 121216 page 1 of 9 cim level 6 diploma in professional marketing digital strategy (2203) july 2017 assignment the assignment comprises three compulsory tasks task 1 is worth 30 marks task 2 is worth 40 marks task 3 is worth 30 marks total marks available – 100 candidate guidance. Chartered institute of marketing (cim) level 6 diploma in professional marketing overview the diploma in professional marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. Successful completion of the cim level 6 diploma in professional marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace. Cim chartered postgraduate diploma in marketing module delivered by phil grey.
Level 4 cim certificate in professional marketing or educated to degree level and working in a strategic marketing role equipment there are study texts recommended by cim which will be helpful to your studies. Online cim diploma in digital marketing level 6 (accredited by the chartered institute of marketing) study online – assessed by assignment cim digital diploma in professional marketing this new level 6 (degree level) qualification is the new cim professional standard in digital marketing. The cim level 6 digital diploma in professional marketing is a new qualification designed to offer progression from a number of digitally focused level 4 qualifications available within the sector and also links with the existing level 6 diploma in professional marketing. Multi-level marketing, also known as network marketing, is a form of direct sales in which individuals, known as distributors, sell products, usually over the telephone or go door to door distributors recruit other distributors who do the same. Cim level 6 - marketing plannimg processdoc topics: marketing, the 6 steps of a marketing plan a strategic marketing plan is an integral part of an overall business plan and is crucial for a firms competetive position and success.
This video summarises the structure for the level 6 diploma in professional marketing qualification which is based on the professional marketing competencies. Cim level 7 postgraduate diploma in marketing the postgraduate diploma is a marketing qualification that demonstrates specialist professional knowledge across many areas and a route to chartered marketer status. You plan a holiday down to the finest detail from location and resort to insurance and transfers so why is it that so many businesses don’t have a marketing plan a strategy in place to support the business objectives questionable, definitely surprising, unfortunately not (some of whom have lectured on the level 4 and level 6 cim. Professional diploma in marketing (level 6) unit 1: the marketing planning process the official cim coursebook the marketing planning process by phil megicks, ray donnelly and graham harrison publication date june 09 recommended reading strategic marketing. The diploma in professional marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning.
The cim level 6 diploma in professional marketing is replacing the cim level 6 professional diploma in marketing the aim of the cim level 6 diploma in professional marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. The chartered institute of marketing (cim) is the largest and most successful professional marketing community in cim level 3 cate in marketing the chartered institute of marketing (cim) is the largest and most successful professional marketing community in • planning • brand management • implementing marketing programmes. The cim diploma in professional marketing – level 6 will give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression at strategic, operational and managerial levels.
Cim level 6 professional diploma in marketing the professional diploma in marketing provides the knowledge, skills and ability to do in relation to marketing planning and develops you across a range of areas the qualification is a high-bred of marketing with a considerable emphasis on management as marketers move from specialist aspects of. Cim level 6 diploma in professional marketing strategic marketing (2200) time: 1400 – 17:00 date: 1 december 2015 examination the strategic marketing assessment in its entirety comprises two compulsory tasks task 1 is worth 40 marks – prepared marketing plan (see separate strategic marketing preparatory brief. The strategic marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage it recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. • cim level 4 professional certificate in marketing or cim level 4 certificate in professional marketing strategic marketing (mandatory)– the strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Module specification: digital strategy page 1 of 21 cim october 2014 module specification: digital strategy digital strategy is a 15-credit elective module which sits within the suite of level 6 modules. Chartered institute of marketing: cim marketing integrated communications customer experience digital marketing diploma in professional marketing level 6 strategic marketing mastering metrics essentials, environment, information, research, stakeholders, planning, communications, management practice, analysis, evaluation, decisions.